Marketing (Record no. 7259)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03682nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240827162802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240827b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198847991 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baines, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 626 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 00.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Part One: Core Principles, Context and Customers<br/>1:Marketing principles and practice<br/>2:The marketing environment<br/>3:Consumer buying behaviour<br/>4:Business to business marketing<br/>5:Services and relationship marketing<br/>Part Two: Marketing Strategy<br/>6:Marketing strategy<br/>7:Marketing research and analytics<br/>8:Market segmentation and positioning<br/>9:International marketing development<br/>10:Branding decisions<br/>Part Three: Marketing Tactics<br/>11:Product: new proposition development and innovation<br/>12:Place: channels, supply chains, and retailing<br/>13:Price and customer value<br/>14:Promotion I: principles of marketing communications<br/>15:Promotion II: configuring the marketing communications mix<br/>16:Digital and social media marketing<br/>Part Four: Marketing and Society<br/>17:Not-for-profit and social marketing<br/>18:Marketing, society, sustainability and ethics<br/>[https://global.oup.com/academic/product/marketing-9780192893468?q=Rosengren%2C%20Sara&lang=en&cc=in#] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | How does Google support organizations in their transformation to digital marketing?<br/><br/>How does the International Food Waste Coalition influence more sustainable behaviour?<br/><br/>How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?<br/><br/>With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.<br/><br/>Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.<br/><br/>Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.<br/><br/>An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.<br/>(https://global.oup.com/academic/product/marketing-9780192893468?q=Rosengren%2C%20Sara&lang=en&cc=in#) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosengren, Sara |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Antonetti, Paolo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 08/27/2024 | Gratis Book | 658.8 BAN | G00519 | 08/27/2024 | 1 | 0.00 | 08/27/2024 | Book |