The fall of advertising and the rise of PR (Record no. 7134)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01779nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240806150152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240806b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780060081980 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 ## - TITLE STATEMENT | |
| Title | The fall of advertising and the rise of PR |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | HarperCollins Publishers Inc. |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 295 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 24.95 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.<br/><br/>Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.<br/><br/>Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why<br/><br/>advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;<br/>the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;<br/>advertising should only be used to maintain brands once they have been established through publicity.<br/>Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.<br/><br/>(https://www.harpercollins.com/products/the-fall-of-advertising-and-the-rise-of-pr-al-rieslaura-ries?variant=32122452508706) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Laura |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 08/06/2024 | Gratis Book | 659 RIE | G00402 | 08/06/2024 | 1 | 2094.59 | 08/06/2024 | Book |