Brand Leadership (Record no. 7062)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02166nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240716183427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240716b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780743207676 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Leadership |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | UK |
| Name of publisher, distributor, etc. | Simon & Schuster |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 351 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 630.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Part I. Introduction : 1. Brand leadership: the new imperative<br/>Part II. Brand identity : 2. Brand identity : the cornerstone of brand strategy<br/>3. Clarifying and elaborating the brand identity<br/>Part III. Brand architecture: achieving clarity, synergy, and leverage : 4. The brand relationship spectrum<br/>5. Brand architecture<br/>Part IV. Building brands: beyond advertising : 6. Adidas and Nike: lessons in building brands<br/>7. Building brands: The role of sponsorship<br/>8. Building brands: the role of the Web<br/>9. Building brands: beyond media advertising<br/>Part V: Organizing for brand leadership : 10. Global brand leadership: not global brands |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty.<br/><br/>David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future<br/>(https://www.simonandschuster.co.in/books/Brand-Leadership/David-A-Aaker/9781847398352) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products-management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joachimsthaler, Erich |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/16/2024 | Gratis Book | 658.827 AAK | G00312 | 07/16/2024 | 1 | 630.00 | 07/16/2024 | Book |