Kellogg on integrated marketing; (Record no. 7061)
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fixed length control field | 02958nam a22002057a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240718194205.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240716b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780471204763 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | IAC |
245 ## - TITLE STATEMENT | |
Title | Kellogg on integrated marketing; |
Remainder of title | the kellogg marketing faculty and the faculty integrated marketing communications at the medill school of journalism |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Jersey |
Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
Date of publication, distribution, etc. | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 314 p. |
365 ## - TRADE PRICE | |
Price type code | USD |
Price amount | 29.95 |
500 ## - GENERAL NOTE | |
General note | Table of Content:<br/>Foreword: Evolving Marketing and Marketing Communication into the Twenty-First Century (Don E. Schultz).<br/><br/>Chapter 1: Overview of Kellogg on Integrated Marketing (Dawn Iacobucci and Bobby J. Calder).<br/><br/>Chapter 2: What Is Integrated Marketing? (Bobby J. Calder and Edward C. Malthouse).<br/><br/>Chapter 3: The Tao of Customer Loyalty: Getting to "My Brand, My Way"(Tom Collinger).<br/><br/>Chapter 4: Using Interaction Maps to Create Brand Experiences and Relationships (Andrew J. Razeghi and Bobby J. Calder).<br/><br/>Chapter 5: Integrated Marketing and the Consumer Experience (Lisa Fortini-Campbell).<br/><br/>Chapter 6: Strategies for Viral Marketing (Maria Flores Letelier, Charles Spinosa, and Bobby J. Calder).<br/><br/>Chapter 7: Acquiring the Right Customers (Lisa A. Petrison and Paul Wang).<br/><br/>Chapter 8: Database Sub-Segmentation (Edward C. Malthouse).<br/><br/>Chapter 9: Customer Prof itability and Diagnosing a Customer Portfolio (Francis J. Mulhern).<br/><br/>Chapter 10: Decision-Guidance Systems (Nigel Hopkins, Adam Duhachek, and Dawn Iacobucci).<br/><br/>Chapter 11: Scoring Models (Edward C. Malthouse).<br/><br/>Chapter 12: Integrating Marketing and the Web (Eric G. Berggren, Bobby J. Calder, and Richard I. Kolsky).<br/><br/>Chapter 13: An Illustration of Integrated Marketing (Bobby J. Calder).<br/><br/>Chapter 14: Ref lections on Becoming a Great Marketing Organization (Stephen Burnett).<br/> |
520 ## - SUMMARY, ETC. | |
Summary, etc. | This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from:<br/>- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang<br/>(https://www.wiley.com/en-in/Kellogg+on+Integrated+Marketing-p-9780471204763#description-section) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Iacobucci, Dawn [Editor] |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Calder, Bobby [Editor] |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/16/2024 | Gratis Book | 658.802 IAC | G00311 | 07/16/2024 | 1 | 2503.35 | 07/16/2024 | Book |