A never-before world: (Record no. 7007)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01836nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240704170803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240704b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143423522 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 330.954 |
| Item number | BIJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bijapurkar, Rama |
| 245 ## - TITLE STATEMENT | |
| Title | A never-before world: |
| Remainder of title | tracking the evolution of consumer India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Haryana |
| Name of publisher, distributor, etc. | Penguin Random House India |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 360 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 399.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Five years after We Are Like That Only, her seminal and bestselling study on the logic of consumer India, Rama Bijapurkar takes stock of its evolution in her new book. She starts from the point that emerging markets-the queen of which is India-are a never-before world, and businesses approaching them need to understand the environment in which consumers live, how they think, how heterogeneous they are and how they are changing. All of these have key implications for correctly evaluating business opportunity and determining market strategy. India has entered the third decade after liberalization, buffeted by changes on all fronts. Consumption structures and consumer behaviour are changing, and consumer needs and desires are growing faster than incomes. The real war for the consumer rupee begins now-the trick is to understand, without prejudice or preconceived notions, the new world of consumer India. Setting consumerism in the context of society and people’s lives, looking not just at how much money people have, what they spend it on and how, but at how businesses can be relevant to consumers’ lives and life aspirations, A Never-Before World explores everything that businesses need to know and think about to win in the crucial Indian market.<br/><br/>(https://www.penguin.co.in/book/a-never-before-world-2/) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business--Economic aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/04/2024 | Gratis Book | 330.954 BIJ | G00250 | 07/04/2024 | 1 | 399.00 | 07/04/2024 | Book | |||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/16/2024 | Gratis Book | 330.954 BIJ | G00308 | 07/16/2024 | 2 | 399.00 | 07/16/2024 | Book | |||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/16/2024 | Gratis Book | 330.954 BIJ | G00315 | 07/16/2024 | 3 | 399.00 | 07/16/2024 | Book | |||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | 07/22/2024 | Gratis Book | 330.954 BIJ | G00334 | 07/22/2024 | 4 | 399.00 | 07/22/2024 | Book | ||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/22/2024 | Gratis Book | 330.954 BIJ | G00335 | 07/22/2024 | 5 | 399.00 | 07/22/2024 | Book |