The rule of three: (Record no. 6992)

MARC details
000 -LEADER
fixed length control field 02361nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240704110946.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780743205603
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish
245 ## - TITLE STATEMENT
Title The rule of three:
Remainder of title surviving and thriving in competitive markets
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. The Free Press
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent vii, 277 p.
365 ## - TRADE PRICE
Price type code USD
Price amount 28.00
520 ## - SUMMARY, ETC.
Summary, etc. Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike.<br/><br/>Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding.<br/><br/>Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.<br/><br/>(https://www.simonandschuster.com/books/The-Rule-of-Three/Jagdish-Sheth/9781439172933)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competition
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Efficiency, Industrial
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sisodia, Rajendra
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 07/04/2024 Gratis Book   658.8 SHE G00233 07/04/2024 1 2339.38 07/04/2024 Book

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