Digital business and e-commerce management (Record no. 6954)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02560nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241029103543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241029b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292193335 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave |
| 245 ## - TITLE STATEMENT | |
| Title | Digital business and e-commerce management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | Harlow |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 640 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 65.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | · Which strategies and tactics are needed to develop and implement a Digital Business?<br/><br/>· How do we work out where to put our investment?<br/><br/>· What are the things that have to happen in an organisation to make a Digital Business successful?<br/><br/>· How should businesses select the best digital technology, media and insight sources to compete? <br/><br/> <br/><br/>This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.<br/><br/> <br/><br/>In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:<br/><br/> <br/><br/>· A structured approach to review, plan and implement a digital business strategy for all types of organisation<br/><br/>· The latest on digital marketing techniques in SEO, social media comms and content marketing<br/><br/>· All new case studies providing examples of organisations and their experiences of digital business and e-commerce<br/><br/>· A brand new chapter introducing the concepts of digital business transformation and growth hacking<br/><br/> <br/><br/>Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.<br/><br/>(https://www.pearson.com/store/p/digital-business-and-e-commerce-management/GPROG_A101704894227_learnerau-availability/9781292193335) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business enterprises--Computer networks |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hemphill, Tanya |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edmundson-Bird, David |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IT & Decisions Sciences | 486/24-25 | 22-10-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/29/2024 | T V Enterprises | 4709.70 | 658.872 CHA | 006357 | 10/29/2024 | 1 | 7245.70 | 10/29/2024 | Book |