Advertising campaigns: formulation and tactics (Record no. 6858)

MARC details
000 -LEADER
fixed length control field 00518nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240520131139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240520b |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111
Item number QUE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quera, Leon
245 ## - TITLE STATEMENT
Title Advertising campaigns: formulation and tactics
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Ohio
Name of publisher, distributor, etc. Grid, Inc.
Date of publication, distribution, etc. 1973
300 ## - PHYSICAL DESCRIPTION
Extent 175 p.
365 ## - TRADE PRICE
Price amount NA
520 ## - SUMMARY, ETC.
Summary, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication Plan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Accession Number Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Marketing Indian Institute of Management LRC Indian Institute of Management LRC 05/20/2024 Gratis Book   659.111 QUE G00129 05/20/2024 1 05/20/2024 Book

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