MARC details
| 000 -LEADER |
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| fixed length control field |
02652nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240307173401.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240219b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032234199 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.473 |
| Item number |
ELA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Elavarthi, Sathya Prakash |
| 245 ## - TITLE STATEMENT |
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| Title |
Media economics and management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 134 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
INR |
| Price amount |
695.00 |
| 500 ## - GENERAL NOTE |
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| General note |
List of Tables<br/><br/>Abbreviations<br/><br/>Foreword<br/><br/>Vibodh Parthasarathi<br/><br/>Preface<br/><br/>Acknowledgements<br/><br/>1. Understanding media products, firms and markets <br/><br/>2. Media firms: revenues, costs, demand, supply and pricing <br/><br/>3. Audiences and advertising markets <br/><br/>4. Media economics and public policy <br/><br/>5. Economics and management of newspaper publishing <br/><br/>6. Economics and management of television broadcasting <br/><br/>7. Economics and management of the film industry <br/><br/>8. Economics and management of digital media <br/><br/>9. Media as creative industries <br/><br/>10. Copyrights and media business <br/><br/>Index |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
.This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India.<br/><br/>An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Economic aspects. Mass media |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Chitrapu, Sunitha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |