Sales management that works: (Record no. 6135)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02172nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240224155416.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240224b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781633698765 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.81 |
| Item number | CES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cespedes, Frank V. |
| 245 ## - TITLE STATEMENT | |
| Title | Sales management that works: |
| Remainder of title | how to sell in a World that never stops changing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Harvard Business Review Press |
| Place of publication, distribution, etc. | Boston |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 339 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1350.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talent; Pay and incentivize your sales force; Improve ROI from your training programs; Create a comprehensive sales model; Set and test the right prices; Build and manage a multichannel approach. Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.<br/><br/>(https://store.hbr.org/product/sales-management-that-works-how-to-sell-in-a-world-that-never-stops-changing/10347) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales personnel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | SBHP/INV/1341/2023-2024 | 19-02-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/24/2024 | Sarat Book House Pvt. Ltd. | 938.25 | 658.81 CES | 006245 | 02/24/2024 | 1 | 1350.00 | 02/24/2024 | Book |