Strategic sport marketing (Record no. 6131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02314nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240217141120.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240217b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781760878801 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.0688 |
| Item number | KAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Karg, Adam |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic sport marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | Oxan |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 307 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 44.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. <br/><br/>The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. <br/><br/>This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. <br/><br/>Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.<br/><br/>(https://www.routledge.com/Strategic-Sport-Marketing/Karg-Shilbury-Westerbeek-Funk-Naraine/p/book/9781760878801) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports--Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shilbury, David |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westerbeek, Hans |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Funk, Daniel C |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Naraine, Michael L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | SBHPL/INV/1162/2023-2024 | 27-01-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/17/2024 | Sarat Book House Pvt. Ltd. | 3155.37 | 796.0688 KAR | 005913 | 02/17/2024 | 1 | 4854.42 | 02/17/2024 | Book |