Strategic marketing management: (Record no. 6127)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02112nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240219164731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240219b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032197265 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Richard M. S. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management: |
| Remainder of title | planning, implementation and control |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | Oxan |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 867 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1795.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:<br/><br/>* Where are we now? - Strategic and marketing analysis<br/>* Where do we want to be? - Strategic direction and strategy formulation<br/>* How might we get there? - Strategic choice<br/>* Which way is best? - Strategic evaluation<br/>* How can we ensure arrival? - Strategic implementation and control<br/><br/>This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:<br/><br/>* The changing role of marketing<br/>* Approaches to analysing marketing capability<br/>* E-marketing<br/>* Branding<br/>* Customer relationship management<br/>* Relationship management myopia<br/>* The decline of loyalty<br/><br/>The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.<br/><br/>(https://www.routledge.com/Strategic-Marketing-Management/Wilson-Gilligan/p/book/9780750659383) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | SBHPL/INV/1162/2023-2024 | 27-01-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/19/2024 | Sarat Book House Pvt. Ltd. | 1247.52 | 658.802 WIL | 005967 | 02/19/2024 | 1 | 1795.00 | 02/19/2024 | Book |