Cambridge english for marketing (Record no. 5867)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01540nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240413114630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240226b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780521124607 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.3 |
| Item number | ROB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robinson, Nick |
| 245 ## - TITLE STATEMENT | |
| Title | Cambridge english for marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Place of publication, distribution, etc. | Cambridge |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 120 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 32.85 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | .Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing.<br/><br/>Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.<br/><br/>The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.<br/><br/>(https://www.cambridge.org/mp/cambridgeenglish/catalog/business-professional-and-vocational/cambridge-english-marketing/cambridge-english-marketing-students-book-audio-cd?isbn=9780521124607&&format=WW) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3911 | 22-02-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/26/2024 | Technical Bureau India Pvt. Ltd. | 2303.94 | 658.3 ROB | 006247 | 02/26/2024 | 1 | 3544.52 | 02/26/2024 | Book |