MARC details
000 -LEADER |
fixed length control field |
03043nam a22002417a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240207204607.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
240207b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9783030066345 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.401 |
Item number |
ANA |
245 ## - TITLE STATEMENT |
Title |
Aligning business strategies and analytics: |
Remainder of title |
bridging between theory and practice |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc. |
Springer |
Place of publication, distribution, etc. |
Cham |
Date of publication, distribution, etc. |
2019 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 211 p. |
365 ## - TRADE PRICE |
Price type code |
EURO |
Price amount |
119.99 |
490 ## - SERIES STATEMENT |
Series statement |
Advances in Analytics and Data Science (AADS, volume 1) |
520 ## - SUMMARY, ETC. |
Summary, etc. |
This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage. However, to gain this advantage, organizations need to create a sophisticated analytical climate within which strategic decisions are made. As a result, there is a growing awareness that alignment among business strategies, business structures, and analytics are critical to effectively develop and deploy techniques to enhance an organization’s decision-making capability. In the past, the relevance and usefulness of academic research in the area of alignment is often questioned by practitioners, but this book seeks to bridge this gap.<br/><br/>Aligning Business Strategies and Analytics: Bridging Between Theory and Practice is comprised of twelve chapters, divided into three sections. The book begins by introducing business analytics and the current gap between academic training and the needs within the business community. Chapters 2 - 5 examines how the use of cognitive computing improves financial advice, how technology is accelerating the growth of the financial advising industry, explores the application of advanced analytics to various facets of the industry and provides the context for analytics in practice. Chapters 6 - 9 offers real-world examples of how project management professionals tackle big-data challenges, explores the application of agile methodologies, discusses the operational benefits that can be gained by implementing real-time, and a case study on human capital analytics. Chapters 10 - 11 reviews the opportunities and potential shortfall and highlights how new media marketing and analytics fostered new insights. Finally the book concludes with a look at how data and analytics are playing a revolutionary role in strategy development in the chemical industry.<br/><br/>(https://link.springer.com/book/10.1007/978-3-319-93299-6#about-this-book) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Strategic planning |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Management information systems |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Operations research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Decision making |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Anandarajan, Murugan |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Harrison, Teresa D. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
Source of classification or shelving scheme |
Dewey Decimal Classification |