Social media storms: (Record no. 5717)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02127nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240206200824.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240206b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367425272 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.231 |
| Item number | RYD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryden, Pernille |
| 245 ## - TITLE STATEMENT | |
| Title | Social media storms: |
| Remainder of title | empowering leadership beyond crisis management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | Oxan |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 159 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 36.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms.<br/><br/>Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age.<br/><br/>Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.<br/><br/>(https://www.routledge.com/Social-Media-Storms-Empowering-Leadership-Beyond-Crisis-Management/Ryden-Hossain-Kottika-Skare/p/book/9780367425272) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media--Economic aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hossain, Muhammad Ismail |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kottika, Efthymia |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Skare, Vatroslav |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | 2023-24/1525 | 26-12-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/06/2024 | Indica Publishers & Distributors Pvt. Ltd. | 2594.29 | 302.231 RYD | 005547 | 02/06/2024 | 1 | 3991.22 | 02/06/2024 | Book |