Hospitality marketing: (Record no. 5655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02889nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240206115950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240206b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032030265 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4791 |
| Item number | GUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gursoy, Dogan |
| 245 ## - TITLE STATEMENT | |
| Title | Hospitality marketing: |
| Remainder of title | principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 402 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 52.99 |
| 500 ## - GENERAL NOTE | |
| General note | Part A: Introduction<br/><br/>1. Introduction to Hospitality Marketing<br/><br/>Part B: Pre-Encounter Marketing<br/><br/>2. Marketing Research<br/><br/>3. Understanding and Segmenting Customers<br/><br/>4. Competitive Strategies<br/><br/>5. Developing the Hospitality Experience<br/><br/>6. Locating the Offer<br/><br/>7. Pricing the Offer and Revenue Management<br/><br/>8. Distributing the Offer<br/><br/>9. Communicating the Offer<br/><br/>Part C: Encounter Marketing<br/><br/>10. Managing the Physical Environment<br/>11. Managing the Service Processes<br/><br/>12. Managing Customer-Contact Employees<br/><br/>Part D: Post-Encounter Marketing<br/><br/>13. Measuring and Managing Customer Satisfaction and Word-of-Mouth (WOM)<br/><br/>14. Relationship Marketing<br/><br/>Part E: The Marketing Plan<br/><br/>15. Marketing Planning |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.<br/><br/>The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:<br/><br/>New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketing<br/>New extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experience<br/>Updated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram content<br/>New/updated international case studies including many more from Asian and African destinations<br/>This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing for hospitality |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buttle, Francis |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowie, David |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 2023-24/1525 | 26-12-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/06/2024 | Indica Publishers & Distributors Pvt. Ltd. | 3716.45 | 338.4791 GUR | 005489 | 02/06/2024 | 1 | 5717.62 | 02/06/2024 | Book |