MARC details
| 000 -LEADER |
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| fixed length control field |
02342nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240206113343.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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240206b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032229256 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Item number |
MUE |
| Classification number |
302.23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Mueller, Marie Elisabeth |
| 245 ## - TITLE STATEMENT |
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| Title |
Social media storytelling |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
291 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
35.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of Contents:<br/><br/>1. How can I make use of storytelling?<br/>2. A radically new toolbox for social<br/>3. Professional storytelling with your smartphone in a mobile-first<br/>4. Understand and implement mobile story<br/>5. Find the best<br/>6. Evaluate your campaigns: Never without monitoring<br/>7. Everything remains different: What’s next for storytellers? |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences.<br/><br/>This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook. Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for.<br/><br/>Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Story telling in mass media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Storytelling Interactive multimedia |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Mass media Authorship |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Rajaram, Devadas |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |