Influencers and creators: (Record no. 5571)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02021nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231130144232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231111b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529768640 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | KOZ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kozinets, Robert V. |
| 245 ## - TITLE STATEMENT | |
| Title | Influencers and creators: |
| Remainder of title | business, culture and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 371 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 34.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/><br/>Influencers And Creators <br/>A Macrosocial Perspective <br/>Business And Social Media Marketing Concepts <br/>Influencer And Creator Ecosystem <br/>Principles Of Influence <br/>Diversity, Equity, And Inclusion <br/>Cultural Effects <br/>Ethics And Regulation <br/>The Business Of Influence <br/>Partnering With Influencers And Creators <br/>Running Campaigns <br/>Measuring And Assessing Campaigns <br/>Trajectories, Technologies, And Transformations |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:<br/><br/>-the influencer phenomenon as a form of persuasion<br/>-as a structural change in media<br/>-as a culture shift<br/>-as a challenge to equality<br/>-regulations impacting the phenomenon<br/>-ethical implications<br/><br/>With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.<br/><br/>(https://us.sagepub.com/hi/nam/influencers-and-creators/book277197) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Influence (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gretzel, Ulrike |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gambetti, Rossella |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2356 | 02-11-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/11/2023 | Technical Bureau India Pvt. Ltd. | 2539.86 | 658.872 KOZ | 005293 | 11/11/2023 | 1 | 3862.90 | 11/11/2023 | Book |