Conversational marketing: (Record no. 5555)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02438nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231031114331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231004b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119541837 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381 |
| Item number | CAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cancel, David |
| 245 ## - TITLE STATEMENT | |
| Title | Conversational marketing: |
| Remainder of title | how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Place of publication, distribution, etc. | New Jersey |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 262 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 28.95 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Real-time conversations turn leads into customers<br/><br/>Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.<br/><br/>Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to:<br/><br/>Merge inbound and outbound tactics into a more productive dialog with customers<br/>Integrate conversational marketing techniques into your existing sales and marketing workflow<br/>Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.<br/><br/>(https://www.wiley.com/en-ie/Conversational+Marketing%3A+How+the+World%27s+Fastest+Growing+Companies+Use+Chatbots+to+Generate+Leads+24+7+365+%28and+How+You+Can+Too%29-p-9781119541837) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Conversation |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gerhardt, Dave |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Devaney, Erik [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB1742 | 19-09-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/04/2023 | Technical Bureau India Pvt. Ltd. | 1625.56 | 381 CAN | 005219 | 10/04/2023 | 1 | 2472.33 | 10/04/2023 | Book |