Content - the atomic particle of marketing: (Record no. 5553)

MARC details
000 -LEADER
fixed length control field 02070nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231006143524.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231006b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749479756
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number LIE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lieb, Rebecca
245 ## - TITLE STATEMENT
Title Content - the atomic particle of marketing:
Remainder of title the definitive guide to content marketing strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 223 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 23.99
520 ## - SUMMARY, ETC.
Summary, etc. Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.<br/><br/>Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.<br/><br/>It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.<br/><br/>(https://www.koganpage.com/marketing-communications/content-the-atomic-particle-of-marketing-9780749479756#contentgroupsection-about)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Szymanski, Jaimy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing TB1742 19-09-2023 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 10/04/2023 Technical Bureau India Pvt. Ltd. 1741.39 1 1 658.802 LIE 005271 10/07/2024 05/27/2024 1 2648.50 10/06/2023 Book

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