The four: the hidden DNA of Amazon, Apple, Facebook, and Google (Record no. 531)

MARC details
000 -LEADER
fixed length control field 02293nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191017153445.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191017b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780552173438
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.761004678
Item number GAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Galloway, Scott
245 ## - TITLE STATEMENT
Title The four: the hidden DNA of Amazon, Apple, Facebook, and Google
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Bantam Press
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent viii, 323 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 499.00
520 ## - SUMMARY, ETC.
Summary, etc. Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.<br/><br/>‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington Post<br/><br/>Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.<br/><br/>For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.<br/><br/>Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:<br/>- How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)?<br/>- Why does the stock market forgive them for sins that would destroy other firms?<br/>- And as they race to become the world’s first trillion-dollar company, can anyone challenge them? (laid these out as bullet points to make for easier more bite-sized reading impression)<br/><br/>In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.<br/><br/>Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information services industry
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet industry
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Public Policy & General Management IN28733 10-10-2019 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 10/17/2019 Overseas Press India Private 373.25 8 4 338.761004678 GAL 000743 12/12/2024 11/16/2024 1 499.00 10/17/2019 Book

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