Crossing the Chasm: marketing and selling disruptive products to mainstream customers (Record no. 523)

MARC details
000 -LEADER
fixed length control field 01915nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240627173633.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780062292988
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moore, Geoffrey A
245 ## - TITLE STATEMENT
Title Crossing the Chasm: marketing and selling disruptive products to mainstream customers
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Harper Business Press
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 273 p.
365 ## - TRADE PRICE
Price type code USD
Price amount 21.99
520 ## - SUMMARY, ETC.
Summary, etc. The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing<br/><br/>In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.<br/><br/>This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Selling--High technology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations--Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element High technology--Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element High technology industries
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Human Resource and Organization Behvaiour CB5929 27-09-2019 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 10/15/2019 Consortium Books Pvt. Ltd. 1100.58 6 3 658.8 MOO 000724 11/23/2023 10/06/2023 1 1642.85 10/15/2019 Book

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