Statistics for marketing and consumer research (Record no. 5227)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01927nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230801141144.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230801b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412911221 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAZ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mazzocchi, Mario |
| 245 ## - TITLE STATEMENT | |
| Title | Statistics for marketing and consumer research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 412 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 53.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of contents: <br/><br/>PART ONE: COLLECTING, PREPARING AND CHECKING THE DATA<br/> Measurement, Errors and Data for Consumer Research Secondary Consumer Data Primary Data Collection Data Preparation and Descriptive Statistics <br/>PART TWO: SAMPLING, PROBABILITY AND INFERENCE<br/> Sampling Hypothesis Testing Analysis of Variance <br/>PART THREE: RELATIONSHIPS AMONG VARIABLES<br/> Correlation and Regression Association, Log-linear Analysis and Canonical Correlation Analysis Factor Analysis and Principal Component Analysis <br/>PART FOUR: CLASSIFICATION AND SEGMENTATION TECHNIQUES<br/> Discriminant Analysis Cluster Analysis Multidimensional Scaling Correspondence Analysis <br/>PART FIVE: FURTHER METHODS IN MULTIVARIATE ANALYSIS<br/> Structural Equation Models Discrete Choice Models The End (and Beyond) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:<br/>- Sampling<br/><br/>- Data management an statistical packages<br/><br/>- Hypothesis testing<br/><br/>- Cluster analysis<br/><br/>- Structural equation modelling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research--Statistical methods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers--Research--Statistical methods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mathematical statistics |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IB/IN/296 | 21-07-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 08/01/2023 | International Book Centre | 3638.08 | 1 | 1 | 658.83 MAZ | 005130 | 10/26/2023 | 08/02/2023 | 1 | 5533.20 | 08/01/2023 | Book |