Order in chaos cybernetics of brand management (Record no. 5099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00185 a2200073 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Errichiello, Oliver |
| 9 (RLIN) | 11907 |
| 245 ## - TITLE STATEMENT | |
| Title | Order in chaos cybernetics of brand management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Springer |
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