Consumer ethnocentrism, country of origin and marketing: (Record no. 5076)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03333nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230323121921.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230315b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032269009 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 650 |
| Item number | BRY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bryla, Pawel |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer ethnocentrism, country of origin and marketing: |
| Remainder of title | food market in Poland |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 336 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 120.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | 1. Introduction<br/><br/> <br/><br/>Part I. Consumer ethnocentrism and country-of-origin effect on the food market – quantitative results from Poland<br/><br/>2. Consumer ethnocentrism and country-of-origin effect on the food market – a survey among Polish consumers<br/><br/>Paweł Bryła<br/><br/>3. Consumer ethnocentrism and country-of-origin effect on the food market – a survey in the food marketing channel<br/><br/>Paweł Bryła<br/><br/>4. Consumer ethnocentrism and country-of origin effect on the food market -verification of hypotheses<br/><br/>Paweł Bryła<br/><br/>Part II. Case studies of marketing strategies appealing to consumer ethnocentrism or country-of-origin effect<br/><br/>5. Biedronka: How to create a Polish image of a foreign discount chain<br/><br/>Tomasz Domański<br/><br/>6. Grot: A case study of a family company operating in the market of traditional meat products<br/><br/>Tomasz Domański<br/><br/>7. A case study of an organic dairy plant – EkoŁukta: How to elicit consumer ethnocentrism based on the regional origin of an organic product<br/><br/>Tomasz Domański<br/><br/>8. Klimeko: a case study of a family company operating on the dairy market<br/><br/>Tomasz Domański<br/><br/>9. Srebrna Góra Vineyard: How to build a Polish wine brand<br/><br/>Tomasz Domański<br/><br/>10. Conclusion with managerial implications<br/><br/>Tomasz Domański and Paweł Bryła<br/><br/> <br/><br/>Appendix 1. Survey questionnaire addressed to consumers<br/><br/>Paweł Bryła<br/><br/>Appendix 2. Survey questionnaire addressed to companies<br/><br/>Paweł Bryła<br/><br/>Appendix 3. Guide for interviews with managers |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies.<br/><br/>This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study.<br/><br/>Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Ethnocentrism |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Domanski, Tomasz |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN380 | 20-02-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/15/2023 | Bharatiya Sahitya Bhavana | 8252.94 | 650 BRY | 004726 | 03/15/2023 | 1 | 12552.00 | 03/15/2023 | Book |