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Web analytics for dummies (Record no. 5022)

MARC details
000 -LEADER
fixed length control field	02176nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230322123636.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230322b \|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789354643323
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	006.70727
Item number	SOS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sostre, Pedro
245 ## - TITLE STATEMENT
Title	Web analytics for dummies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	Wiley India Pvt. Ltd.
Place of publication, distribution, etc.	New Delhi
Date of publication, distribution, etc.	2022
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 362 p.
365 ## - TRADE PRICE
Price type code	INR
Price amount	799.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Table of content<br/>Part I: Getting Started with Web Analytics<br/><br/>Chapter 1: Understanding Web Analytics <br/><br/>Chapter 2: Steering Clear of Common Terminology Confusion<br/><br/>Chapter 3: Getting Your Hands Dirty with Web Data <br/><br/> <br/><br/>Part II: Choosing the Right Web Analytics Solution<br/><br/>Chapter 4: Web Analytics Tools You Can Use<br/><br/>Chapter 5: Investing in Web Analytics Tools<br/><br/>Chapter 6: Discovering Niche Solutions<br/><br/> <br/><br/>Part III: Searching for Statistical Treasure<br/><br/>Chapter 7: Taking Out the Trash<br/><br/>Chapter 8: Reviewing Site Referrers<br/><br/>Chapter 9: Getting to Know Your Visitors<br/><br/>Chapter 10: Identifying Your Most Important Pages<br/><br/>Chapter 11: Key Performance Indicators Insights<br/><br/> <br/><br/>Part IV: Knowledge Is Power -- Making Analytics Work for You<br/><br/>Chapter 12: Sifting through Search Data<br/><br/>Chapter 13: Increasing Web Site Visibility<br/><br/>Chapter 14: Revisiting Your Online Advertising Strategy<br/><br/>Chapter 15: Chronicling Your Web Analytics History<br/><br/>Chapter 16: Fine-Tuning Your Web Site<br/><br/> <br/><br/>Part V: The Part of Tens<br/><br/>Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls<br/><br/>Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business<br/><br/>Chapter 19: Ten Web Analytics Best Practices 325<br/><br/> <br/><br/>Appendix: Web Analytics Glossary<br/><br/>Index
520 ## - SUMMARY, ETC.
Summary, etc.	Web Analytics For Dummies answers two key questions for anyone undertaking a Web analytics project: How do I get the data I need? How do I apply the data to improving my Web site? The authors are experienced Web analysts and designers with experience both in examining the trends of an existing site and redesigning based on research.<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Web usage mining
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Internet users
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Web site development
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Bill No	Bill Date	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Accession Number	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			IT & Decisions Sciences	TB3162	16-02-2023	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	03/22/2023	Technical Bureau India Pvt. Ltd.	559.30		006.70727 SOS	004881	03/22/2023	1	799.00	03/22/2023	Book