Marketing analytics for strategy decision making (Record no. 4939)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01834nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230105161442.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230105b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780190130862 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maity, Moutusy |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics for strategy decision making |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Oxford University Press |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 464 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 599.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of contents<br/><br/>Section I: The Need for Marketing Analytics<br/><br/>Marketing Analytics and Marketing Research<br/>Marketing Analytics: Data including Web Analytics<br/>Descriptive Analysis<br/>A Primer on Machine Learning for Marketing Analytics<br/>Section II: Understanding the Consumer and Customer: Using Structured Data<br/>Correlation and Regression<br/>Experimental Design<br/>Advertising Analytics<br/>Consumer Perception, Consumer Preference and Customer Portfolio Management<br/>Customer Acquisition<br/>Customer Retention<br/>Section III: Understanding the Consumer and Customer: Using Unstructured Data<br/>Collecting and Understanding Social Media Data<br/>Chapter 12: Visualizing Consumer Engagement<br/>Chapter 13: Simulating Social Media Data Generating Mechanisms<br/>Chapter 14: Analyzing Social Network Data<br/>Chapter 15: Mining Meaning from Text<br/>Chapter 16: Collecting Unstructured Data in Offline Marketing Research<br/>Section IV: Putting it all together<br/>Chapter 17: Coda |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Designed primarily for the students of MBA specializing in Marketing and written in a lucid manner, the book will also be useful for marketing professionals trying to improve their understanding of marketing analytics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management--Data processing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Statistical methods |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gurazada, Pavankumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2585 | 24-12-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/05/2023 | Technical Bureau India Pvt. Ltd. | 401.33 | 658.8 MAI | 004168 | 01/05/2023 | 1 | 599.00 | 01/05/2023 | Book | ||||||
| Dewey Decimal Classification | Marketing | TB2585 | 24-12-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/05/2023 | Technical Bureau India Pvt. Ltd. | 401.33 | 3 | 658.8 MAI | 004169 | 01/07/2025 | 2 | 599.00 | 01/05/2023 | Book | 12/27/2024 | ||||
| Dewey Decimal Classification | Marketing | TB2585 | 24-12-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/05/2023 | Technical Bureau India Pvt. Ltd. | 401.33 | 1 | 658.8 MAI | 004170 | 12/02/2024 | 3 | 599.00 | 01/05/2023 | Book | 11/19/2024 |