Digital marketing For dummies (Record no. 4919)

MARC details
000 -LEADER
fixed length control field 01120nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230105151706.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230105b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126567010
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.144
Item number DEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Deiss, Ryan
245 ## - TITLE STATEMENT
Title Digital marketing For dummies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Wiley India Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 334 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 799.00
520 ## - SUMMARY, ETC.
Summary, etc. Description<br/>Discover how to expand the reach of your brand, acquire and monetize customers, and increase audience engagement with the proven digital marketing strategy and tactics found in this comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to loyal customer.<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce--Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Henneberry, Russ
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     IT & Decisions Sciences TB2585 24-12-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 01/05/2023 Technical Bureau India Pvt. Ltd. 559.30 2 1 659.144 DEI 004161 01/03/2025 12/19/2024 1 799.00 01/05/2023 Book

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