Pre-suasion: (Record no. 4807)

MARC details
000 -LEADER
fixed length control field 02291nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230216142745.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847941435
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.852
Item number CIA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cialdini, Robert
245 ## - TITLE STATEMENT
Title Pre-suasion:
Remainder of title a revolutionary way to influence and persuade
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Penguin Books Ltd.
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 413 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 599.00
520 ## - SUMMARY, ETC.
Summary, etc. <br/>The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.<br/><br/>What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”<br/><br/>His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.<br/><br/>From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Persuasion (Psychology)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Influence (Psychology)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Human Resource and Organization Behvaiour IB/IN/949 03-01-2023 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 02/16/2023 International Book Centre 411.21 1 153.852 CIA 004547 10/30/2023 10/11/2023 1 599.00 02/16/2023 Book

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