MARC details
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| fixed length control field |
02343nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20230113162010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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230113b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138587137 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.802 |
| Item number |
HIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hill, Tim |
| 245 ## - TITLE STATEMENT |
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| Title |
The dark side of marketing communications: |
| Remainder of title |
critical marketing perspectives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
123 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
34.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of Contents<br/>1. Introduction: Where are we now?<br/><br/>2. Decoding the market logic<br/><br/>3. Sport: Winners, logics, and the logic of competition<br/><br/>4. CSR: Corporate utopias, wishful thinking, and the logic of sustainability<br/><br/>5. Success, status and the logic of individualism<br/><br/>6. Social progress, economic decline, and the logic objectivity<br/><br/>7. Boredom: Digitised ‘24/7’ connectivity and the logic of distraction<br/><br/>8. Afterword: How does this end? |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?<br/><br/>This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment.<br/><br/>Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Capitalism |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Economic policy--Social aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
McDonagh, Pierre |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |