The fashion business: (Record no. 4476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02407nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230809150140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230113b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367490553 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 746.920684 |
| Item number | GOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Golizia, Dario |
| 245 ## - TITLE STATEMENT | |
| Title | The fashion business: |
| Remainder of title | theory and practice in strategic fashion management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 221 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 36.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Contents<br/>1. Fashion business and strategic marketing<br/>2. Large unspecialised fashion companies<br/>3. Historic fashion brands<br/>4. Contemporary fashion brands<br/>5. Industrial fashion brands<br/>6. Fast fashion brands<br/>7. Emerging brands specialising in ready-to-wear<br/>8. Brands specialising in formal menswear<br/>9. Brands specialising in casualwear<br/>10. Brands specialising in underwear<br/>11. Brands specialising in activewear<br/>12. Brands specialising in streetwear<br/>13. Brands specialising in bags<br/>14. Brands specialising in footwear<br/>15. Conclusions: shared critical factors of success and future scenarios of the fashion industry in collaboration with Sennaith Ghebreab |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.<br/><br/>Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.<br/><br/>Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Clothing trade--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Clothing trade--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fashion merchandising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 575/22-23 | 30-12-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/13/2023 | T V Enterprises | 2434.53 | 2 | 746.920684 GOL | 004197 | 03/07/2024 | 02/21/2024 | 1 | 3702.70 | 01/13/2023 | Book |