The beauty paradigm: (Record no. 4394)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02116nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221110104037.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221110b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354791659 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.10820954 |
| Item number | JET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jethwaney, Jaishri |
| 245 ## - TITLE STATEMENT | |
| Title | The beauty paradigm: |
| Remainder of title | gender discourse in Indian advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 239 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 550.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>Preface Acknowledgements Is Advertising as Guilty as It Is Made Out to Be? What Women Want? Gender Insensitivity in Indian Ads—Numbers Don’t Lie! Some Hope Some Despair! A Medley of Ads Straight from the Source! The Arrival of Metrosexual Man in the Indian Ad Narrative Gender Mainstreaming in Media Schools and Workplaces Gender Sensitive Laws: A Global Concern Do Self-regulation Codes in Advertising Have Enough Teeth? Current Discourse on Gender in the Ecosystem and Its Implications Wake-up Call for the Ad Sector What Next? The Agenda for Tomorrow |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Fair skin sells the cream <br/>Trendy women sell the scooter<br/>Dashing men sell the car <br/>Seductive gestures can sell almost anything<br/><br/>If media only mirrors reality, is advertising then guilty of misogyny, voyeurism and objectification of women?<br/><br/>In an attempt to look at Indian ads across various brand categories with a gender lens based on societal and sociological perspectives, The Beauty Paradigm: Gender Discourse in Indian Advertising deconstructs the quintessential Indian woman that the advertising industry depicts across the spectrum. Drawing insights from a seminal research study and Erving Goffman’s classic book ‘Gender Advertisements’, this book traces the journey of a few decades to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global agencies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sex role in advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Women in advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising--Social aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IB/IN/663 | 21-10-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/10/2022 | International Book Centre | 385.00 | 658.10820954 JET | 003502 | 11/10/2022 | 1 | 550.00 | 11/10/2022 | Book |