The new chameleons: (Record no. 4349)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02872nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230809143706.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221217b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398600041 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5342 |
| Item number | SOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Solomon, Michael R |
| 245 ## - TITLE STATEMENT | |
| Title | The new chameleons: |
| Remainder of title | how to connect with consumers who defy categorization |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 276 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 14.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Chapter - 00: Introduction;Chapter - 01: The evolution of marketing categories;Chapter - 02: Consumers who defy demographic labels;Chapter - 03: Consumers who defy traditional purchasing behavior;Chapter - 04: Consumers who defy the bricks vs. clicks debate;Chapter - 05: Consumers who defy buyers vs. sellers;Chapter - 06: Consumers who defy traditional sex roles and gender stereotypes;Chapter - 07: Consumers who defy the separation of brand and identity;Chapter - 08: Consumers who defy boundaries of traditional media;Chapter - 09: A fond farewell to dichotomies we love; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | About the book<br/>WINNER: NYC Big Book Award 2021 - Marketing & PR<br/><br/>Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.<br/><br/>Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition.<br/><br/>Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular.<br/><br/>Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IB/IN/779 | 24-11-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/17/2022 | International Book Centre | 965.88 | 1 | 658.5342 SOL | 004083 | 10/13/2023 | 08/22/2023 | 1 | 1469.02 | 12/17/2022 | Book |