MARC details
| 000 -LEADER |
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| fixed length control field |
01857nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221217114644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221217b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780231187893 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4063 |
| Item number |
LIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Liedtka, Jeanne |
| 245 ## - TITLE STATEMENT |
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| Title |
The designing for growth field book: |
| Remainder of title |
a step-by-step project guide |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Columbia University Press |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 140 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
USD |
| Price amount |
19.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Using Your Field Book<br/>Foundations<br/>The Steps<br/>The Tools<br/>Templates<br/>Resources<br/>An Example Project<br/>Acknowledgments |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.<br/><br/>In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Creative ability in business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Organizational change |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ogilvie, Tim |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brozenske, Rachel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |