Strategic luxury management: (Record no. 4272)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02803nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221215120454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221215b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367858377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.47 |
| Item number | PLA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Planelles, David Millán |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic luxury management: |
| Remainder of title | value creation and creativity for competitive advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 247 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 34.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Contents<br/>Part 1: The Concept of Luxury<br/><br/>1. The Concept of Luxury: Past, Present and Future<br/><br/>Part 2: Principles of Luxury Value Creation: The Essence of Luxury<br/><br/>2. The Need for a Managerial Approach: Luxury and Strategy<br/><br/>3. The Essence of Luxury: Unveiling the Luxury Value Creation Process<br/><br/>Part 3: Principles of Creativity-Driven Industries: The Nature of Luxury<br/><br/>4. The Luxury Firm and the Role of Creativity<br/><br/>5. Luxury as a Creative Industry: The Creative Value System<br/><br/>Part 4: Principles of Luxury Competition: The Means of Luxury<br/><br/>6. Principles of Business Level Rivalry: The Means of the Luxury Firm<br/><br/>7. Principles of Corporate Level Rivalry: Diversification and the Conglomerate Power<br/><br/>8. The Future of Luxury |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Book Description<br/>Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.<br/><br/>The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions.<br/><br/>With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry.<br/><br/>Online resources include chapter-by-chapter PowerPoint slides. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Luxuries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | IB/IN/775 | 22-11-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/15/2022 | International Book Centre | 2254.58 | 338.47 PLA | 003987 | 12/15/2022 | 1 | 3429.02 | 12/15/2022 | Book |