International luxury brand strategy (Record no. 4268)

MARC details
000 -LEADER
fixed length control field 02114nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221213120816.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138614840
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number LU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lu, Pierre Xiao
245 ## - TITLE STATEMENT
Title International luxury brand strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 241 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 34.99
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Contents<br/>1. Clearing Up the Misunderstanding of "Luxury"<br/><br/>2. The Uniqueness of International Luxury Brand Strategy<br/><br/>3. International Luxury Brand Management<br/><br/>4. International Luxury Brands’ Consumer Management<br/><br/>5. International Luxury Brands’ Design and Creative Management<br/><br/>6. International Luxury Brands’ Global Marketing<br/><br/>7. International Luxury Brands’ Omnichannel Retail Management<br/><br/>8. Integrated Marketing Communication of International Luxury Brands
520 ## - SUMMARY, ETC.
Summary, etc. This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.<br/><br/>The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time.<br/><br/>From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Luxury Goods Industry - Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Name Products - Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing IB/IN/775 22-11-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 12/13/2022 International Book Centre 2254.58 1 1 658.827 LU 003957 11/29/2023 10/26/2023 1 3429.02 12/13/2022 Book

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