Social media analytics strategy: (Record no. 4261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03635nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230112174703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221217b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781484240403 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | GON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goncalves, Alex |
| 245 ## - TITLE STATEMENT | |
| Title | Social media analytics strategy: |
| Remainder of title | using data to optimize business performance |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Apress |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 305 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 999.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Front Matter<br/>Pages i-xvi<br/>PDF <br/>Data<br/>Front Matter<br/>Pages 1-1<br/>PDF <br/>Social Media Data<br/>Alex Gonçalves<br/>Pages 3-20<br/>From Data to Insights<br/>Alex Gonçalves<br/>Pages 21-45<br/>Luis Madureira<br/>Alex Gonçalves<br/>Pages 47-52<br/>Defining Analytics in Social Media and Types of Analytics Tools<br/>Front Matter<br/>Pages 53-53<br/>PDF <br/>Analytics in Social Media<br/>Alex Gonçalves<br/>Pages 55-66<br/>Dedicated vs. Hybrid Tools<br/>Alex Gonçalves<br/>Pages 67-77<br/>Alexander and Frederik Peiniger<br/>Alex Gonçalves<br/>Pages 79-88<br/>Differences of Social Media Networks<br/>Front Matter<br/>Pages 89-89<br/>PDF <br/>Social Network Landscape<br/>Alex Gonçalves<br/>Pages 91-107<br/>Tam Su<br/>Alex Gonçalves<br/>Pages 109-118<br/>The Analytics Process<br/>Front Matter<br/>Pages 119-119<br/>PDF <br/>The Analytics Process<br/>Alex Gonçalves<br/>Pages 121-140<br/>Armando Terribili<br/>Alex Gonçalves<br/>Pages 141-146<br/>Metrics, Dashboards, and Reports<br/>Front Matter<br/>Pages 147-147<br/>PDF <br/>Metrics<br/>Alex Gonçalves<br/>Pages 149-186<br/>Dashboards<br/>Alex Gonçalves<br/>Pages 187-211<br/>Reports<br/>Alex Gonçalves<br/>Pages 213-229<br/>Milan Veverka<br/>Alex Gonçalves<br/>Pages 231-239 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | About this book<br/>This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.<br/><br/>Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers.<br/><br/>This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. <br/>What You’ll Learn<br/><br/>Get a clear view of the available data for social media marketing and how to access all of it<br/>Make use of data and information behind social media networks to your favor<br/>Know the details of social media analytics tools and platforms so you can use any tool in the market<br/>Apply social media analytics to many different real-world use cases<br/>Obtain tips from interviews with professional marketers and founders of social media analytics platforms<br/>Understand where social media is heading, and what to expect in the future<br/>Who This Book Is For<br/><br/>Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information Systems |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IB/IN/779 | 24-11-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/17/2022 | International Book Centre | 699.30 | 2 | 658.872 GON | 004074 | 01/30/2024 | 01/15/2024 | 1 | 999.00 | 12/17/2022 | Book |