Truth be told: (Record no. 4254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02150nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221217143627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221217b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398600164 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | OBR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'brien, John |
| 245 ## - TITLE STATEMENT | |
| Title | Truth be told: |
| Remainder of title | how authentic marketing and communications wins in the purposeful age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 235 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 19.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Chapter - 00: Introduction;Chapter - 01: The world – what you need to know;Chapter - 02: The truth – what we mean by it;Chapter - 03: The why – understanding the context of truth and purpose;Chapter - 04: The where – finding truthful purpose in business;Chapter - 05: The way – how your culture is key;Chapter - 06: The how – audiences and stories;Chapter - 07: The what – understanding your channels;Chapter - 08: The wow – how to measure success;Chapter - 09: Activate NOW; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | About the book<br/>Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences.<br/><br/>Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'.<br/><br/>However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Organizational Behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Human Resource and Organization Behvaiour | IB/IN/779 | 24-11-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/17/2022 | International Book Centre | 1288.06 | 658.8 OBR | 004088 | 12/17/2022 | 1 | 1959.02 | 12/17/2022 | Book |