Macro-social marketing insights: (Record no. 4249)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02793nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221213122623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221213b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367785475 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KEN |
| 245 ## - TITLE STATEMENT | |
| Title | Macro-social marketing insights: |
| Remainder of title | systems thinking for wicked problems |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 263 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 36.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Contents:<br/><br/>Chapter 1: Macro-Social Marketing Overview<br/>Chapter 2: Systems and Macro-social marketing: Researching Wicked Problems<br/>Chapter 3: Macro social marketing as a tool to increase the share of renewable energy in developing island nations<br/>Chapter 4: Using the Socio-Ecological Model as an Holistic Approach to Behavioural Change<br/>Chapter 5: The power of ‘talk’: Frames and narratives in macro-social marketing<br/>Chapter 6: Macro-level Interventions in Systems of Wicked Consumption<br/>Chapter 7: Macro-Social Marketing and the Complexity of Value Co-Creation<br/>Chapter 8: Social Marketing’s contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis.<br/>Chapter 9: Co-Creating Social Change Using Human Centered Design<br/>Chapter 10: Collaborative Systems Thinking for Social Change<br/>Chapter 11: Ethical Dimensions of Social Marketing and Social Change<br/>Chapter 12: Social Engineering and Social Marketing<br/>Chapter 13: Warmth rationing as a macro-social problem: The application of the chrematistics framework |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analyzing and defining wicked problems, identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Problems |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kennedy, Ann-Marie |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IB/IN/775 | 22-11-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/13/2022 | International Book Centre | 2383.45 | 1 | 658.8 KEN | 003960 | 10/28/2024 | 07/30/2024 | 07/30/2024 | 1 | 3625.02 | 12/13/2022 | Book |