Brand storytelling in the digital age: (Record no. 4237)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00977nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221215144339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221215b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030590840 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | MOI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moin, S. M. A. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand storytelling in the digital age: |
| Remainder of title | theories, practice and application |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Place of publication, distribution, etc. | Switzerland |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 100 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EURO |
| Price amount | 54.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Table of contents<br/><br/>Introduction: The Ancient Art of Storytelling and the Language of Marketing<br/>Brand Storytelling: A Review of the Interdisciplinary Literature<br/>Storytelling for Minds: Neuroscience’s Approaches to Branding<br/>Storytelling for Hearts: Brand–Consumer Conversations in the Digital Age<br/>Character and Plot: Narrative Structure and the Art of Archetype Enactment<br/>Conclusion: The Future of Storytelling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand storytelling |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IB/IN/779 | 24-11-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/15/2022 | International Book Centre | 3040.71 | 658.827 MOI | 004019 | 12/15/2022 | 1 | 4624.66 | 12/15/2022 | Book |