Marketing research methods: (Record no. 4067)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01712nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221205112310.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221205b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781108792691 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80072 |
| Item number | EST |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Esteban-Bravo, Mercedes |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research methods: |
| Remainder of title | quantitative and qualitative approaches |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 862 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 49.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Description<br/>Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research--Methodology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vidal-Sanz, Jose M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN201 | 17-11-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/05/2022 | Bharatiya Sahitya Bhavana | 3221.11 | 658.80072 EST | 003867 | 12/05/2022 | 1 | 4899.02 | 12/05/2022 | Book |