MARC details
| 000 -LEADER |
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| fixed length control field |
03038nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221121162852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221121b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781789667257 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.802 |
| Item number |
GLE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Glenister, Gordon |
| 245 ## - TITLE STATEMENT |
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| Title |
Influencer marketing strategy: |
| Remainder of title |
how to create successful influencer marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Kogan Page Ltd. |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi, 285 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
29.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of content<br/><br/>Section - 00: Introduction;Section - 01: What is influencer marketing?;Section - 02: The major platforms for influencer marketing;Section - 03: Creating your strategic framework;Section - 04: The legal impacts of influencer marketing;Section - 05: Working with influencers;Section - 06: Finding influencers;Section - 07: Creating an ambassador programme;Section - 08: Influencer marketing around the world;Section - 09: The future of influencer marketing;Section - 10: Understanding analytics and measurement;Section - 11: Case studies;Section - 12: Appendix 1 – Directory of influencer marketing platforms, agencies and consultants;Section - 13: Appendix 2 – Glossary of terms;Section - 14: Index |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
About the book<br/>SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category<br/><br/>Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.<br/><br/>Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer.<br/><br/>Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Social influence |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Social media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing--Social aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |