Retailing: (Record no. 3679)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01895nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221116143932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221116b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131704714 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | COX |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cox, Roger |
| 245 ## - TITLE STATEMENT | |
| Title | Retailing: |
| Remainder of title | an introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | Noida |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 348 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 699.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>Retailing and the consumer<br/>The retail industry<br/>Retail organizations<br/>Economics of retailing<br/>Grand strategies<br/>International retailing<br/>Retail planning and strategy<br/>Retailing research<br/>The retailing environments<br/>Consumer buying behaviour<br/>Segmentation<br/>The retail mix<br/>Store location<br/>Product decisions<br/>Buying<br/>Stock management<br/>Pricing<br/>Advertising<br/>Personal selling<br/>Sales promotion and public relations<br/>Atmosphere and layout<br/>Customer service decisions<br/>Administration<br/>General management<br/>Financial planning<br/>Human resources<br/>Property and location development<br/>Store management<br/>Technology in retailing<br/>Retailing and the law<br/>The future of retailing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build.<br/><br/><br/><br/>Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail trade--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail trade |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Merchandising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brittain, Paul |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 31962 | 10-10-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/16/2022 | University Book House Pvt. Ltd. | 489.30 | 658.87 COX | 003562 | 11/16/2022 | 1 | 699.00 | 11/16/2022 | Book |