Retail marketing management (Record no. 3678)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01696nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221116140903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221116b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177588255 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | GIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gilbert, David |
| 245 ## - TITLE STATEMENT | |
| Title | Retail marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | Noida |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 457 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 699.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>An Introduction to retailing as an activity<br/>An introduction to retail marketing<br/>Consumer behaviour and retail operations<br/>The management of service and quality in retailing<br/>The retail marketing mix and product<br/>Merchandise Management<br/>Retail pricing<br/>Retail promotion<br/>Retail logistics and distribution<br/>Methods and approaches to retail marketing planning<br/>Retail location strategies and decisions<br/>The management of a retail brand<br/>The applications of It to retail marketing<br/>Consumerism and ethics in retailing<br/>International retailing<br/>The future of retailing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | <br/>Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.<br/><br/><br/><br/>This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail trade |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail trade--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 31962 | 10-10-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/16/2022 | University Book House Pvt. Ltd. | 489.30 | 2 | 658.87 GIL | 003561 | 01/17/2024 | 01/17/2024 | 1 | 699.00 | 11/16/2022 | Book |