Marketing issues in SME's: (Record no. 3675)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01778nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221116123157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221116b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131785058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | PAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pandey, Neeraj |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing issues in SME's: |
| Remainder of title | cases from India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | Noida |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 144 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 425.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>1. NOVA Bicycle Industries: The Diversification Puzzle<br/>2. Rakesh Chemicals (P) Ltd: The Pricing Muddle<br/>3. Cheers Food and Beverages<br/>4. Bookshells. Com: Issues in Product Management<br/>5. Bharat International<br/>6. Allumez Infotech: Social Marketing Approach to Business<br/>7. Moniba Pumps: A Sales Enigma<br/>8. Jawand Sons: The Domestic Market Entry<br/>9. Prodigy Recruitment Consultants: Managing Brand Extensions<br/>10. Gilltech Phyto World: The Marketing Strategy |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | <br/>Small and medium enterprises (SMEs) dominate our market and contribute to almost half of India's manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India, and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Gaganpreet |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 31962 | 10-10-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/16/2022 | University Book House Pvt. Ltd. | 297.50 | 658.83 PAN | 003558 | 11/16/2022 | 1 | 425.00 | 11/16/2022 | Book |