MARC details
| 000 -LEADER |
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| fixed length control field |
02348nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221116113151.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221116b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788177586459 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.5 |
| Item number |
NAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Narayanan, V. K. |
| 245 ## - TITLE STATEMENT |
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| Title |
Managing technology and innovation for competitive advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. |
Noida |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xviii, 510 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
INR |
| Price amount |
875.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of Content<br/>PART-I TEHORETICAL FOUNDATIONS<br/>Technological Environment<br/>Process of Technology Change: Innovation<br/>Process of Technology Change: Diffusion<br/>Technology and Competition<br/>Process Innovation, Value Chains, and Organization<br/>PART-II TECHNOLOGY STRATEGY: BASICS<br/>Technology Intelligence<br/>Technology Strategy: Overview<br/>Technology Strategy: Collaborative Mode<br/>PART-III DOMAINS OF TECHNOLOGY STRATEGY<br/>Appropriation of Technology<br/>Deployment in New Products<br/>Deployment of Technology in the Value Chain<br/>PART-IV ROLE OF GENERAL MANAGEMENT<br/>Organizing for Innovation<br/>Intellectual Property Strategy<br/>Project Valuation and Financing |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today—e.g., globalization, time compression, technology integration—and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes—T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation—are followed throughout.<br/><br/><br/><br/>V.K. Narayanan has taught at the University of Kansas since 1978. He received his Ph.D. from the University of Pittsburgh in 1979 and has taught in the areas of Strategic Planning, Organizational Design & Development, Management of Technology, Competitor Analysis, and Environmental Analysis. His publications include articles in the Journal of Applied Corporate Finance, Journal of Product Innovation. Management, Technological Forecasting and Social Change, Academy of Management Journal, and Advances in Applied Business Strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Technology--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Management science |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Science--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |