Product strategy and management (Record no. 366)

MARC details
000 -LEADER
fixed length control field 02034nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190906145157.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190906b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131724286
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baker, Michael
245 ## - TITLE STATEMENT
Title Product strategy and management
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd.
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 541 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 849.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Part I: The theoretical foundations<br/>Competition and product strategy<br/>The product in theory and practice<br/>Buyer behaviour<br/>The product life cycle in theory and practice<br/>Product portfolios<br/><br/>Part II: New product development<br/>The importance, nature and management of the new product development process<br/>New product strategy<br/>Idea management for new product development<br/>Screening new product ideas<br/>Concept development and testing<br/>Business analysis<br/>Product testing<br/><br/>Part III: Product management<br/>Commercialization: test marketing and launching the new product<br/>Managing growth<br/>Managing the mature product<br/><br/>Part IV: Product elimination<br/>Controlling the product line: an overview of the deletion decision<br/>Reaching the decision to delete a product<br/>Implementing the deletion decision<br/>Reprise
520 ## - SUMMARY, ETC.
Summary, etc. From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion. The nature and practice of these processes are central to the firm's overall strategy for competitiveness, and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hart, Susan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type Checked out Date checked out
    Dewey Decimal Classification     Operations Management & Quantitative Techniques Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/12/2019 Gratis Book   658.8 BAK 000259 09/06/2019 1 849.00 09/06/2019 Book    
    Dewey Decimal Classification     Operations Management & Quantitative Techniques Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/12/2019 Gratis Book   658.8 BAK 000260 09/06/2019 2 849.00 09/06/2019 Book    
    Dewey Decimal Classification     Operations Management & Quantitative Techniques Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/12/2019 Gratis Book   658.8 BAK 000261 09/06/2019 3 849.00 09/06/2019 Book    
    Dewey Decimal Classification     Operations Management & Quantitative Techniques Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/12/2019 Gratis Book 2 658.8 BAK 000262 06/12/2023 4 849.00 09/06/2019 Book 09/10/2023 06/12/2023
    Dewey Decimal Classification     Operations Management & Quantitative Techniques Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/12/2019 Gratis Book   658.8 BAK 000263 09/06/2019 5 849.00 09/06/2019 Book    
    Dewey Decimal Classification     Operations Management & Quantitative Techniques Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/12/2019 Gratis Book 1 658.8 BAK 000264 10/27/2022 6 849.00 09/06/2019 Book   10/21/2022
    Dewey Decimal Classification     Operations Management & Quantitative Techniques Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/12/2019 Gratis Book 1 658.8 BAK 000265 07/26/2022 7 849.00 09/06/2019 Book   07/19/2022
    Dewey Decimal Classification     Operations Management & Quantitative Techniques Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/12/2019 Gratis Book 3 658.8 BAK 000266 02/19/2024 8 849.00 09/06/2019 Book   02/07/2024
    Dewey Decimal Classification     Operations Management & Quantitative Techniques Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/12/2019 Gratis Book 2 658.8 BAK 000267 11/21/2024 9 849.00 09/06/2019 Book   11/07/2024
    Dewey Decimal Classification     Operations Management & Quantitative Techniques Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/12/2019 Gratis Book 1 658.8 BAK 000268 07/19/2022 10 849.00 09/06/2019 Book   07/19/2022

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