Introduction to neuromarketing and consumer neuroscience (Record no. 3637)

MARC details
000 -LEADER
fixed length control field 02079nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221012173932.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788799760206
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80019
Item number RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramsoy, Thomas Z.
245 ## - TITLE STATEMENT
Title Introduction to neuromarketing and consumer neuroscience
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Neurons Inc.
Place of publication, distribution, etc. Denmark
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent viii, 191 p.
365 ## - TRADE PRICE
Price type code USD
Price amount 40.00
520 ## - SUMMARY, ETC.
Summary, etc. How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neuroscience, and how it combines with economics and psychology, have allowed us to study of how different brain functions serve consumer behaviour. A commercial industry is emerging that offers novel ways to assess consumer attention, emotion and memory. This book, written by one of the leading figures in neuromarketing and consumer neuroscience, offers a comprehensive insight into the workings of the brain and its mind, and how this knowledge can inform our understanding of consumption behaviours. The book offers both basic and front-end academic insights, and includes chapters on sensation and perception; attention and consciousness; emotion and feeling; memory and learning; motivation and preference; and decision making. It also offers up to date and comprehensive insight about how the tools of neuroscience can be applied to assess consumer cognition and emotion. This book works as a landmark for this emerging academic and commercial disciplines, and to become a standard book of reference, just as the textbooks by Kotler and Keller have been for advertising and marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Psychological aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Neurophysiology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Neuromarketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing 336/22-23 23-09-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 10/12/2022 T V Enterprises 2175.01 3 1 658.80019 RAM 003318 09/02/2024 08/01/2024 1 3308.00 10/12/2022 Book

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