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02867nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221201135936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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221201b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118968055 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4012 |
| Item number |
OST |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Osterwalder, Alexander |
| 245 ## - TITLE STATEMENT |
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| Title |
Value proposition design: |
| Remainder of title |
how to create products and services customers want |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
John Wiley & Sons, Inc. |
| Place of publication, distribution, etc. |
New Jersey |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxv, 290 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
USD |
| Price amount |
34.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
TABLE OF CONTENTS<br/>1. Canvas<br/><br/>1.1 Customer Profile 10<br/><br/>1.2 Value Map 26<br/><br/>1.3 Fit 40<br/><br/>2. Design<br/><br/>2.1 Prototyping Possibilities 74<br/><br/>2.2 Starting Points 86<br/><br/>2.3 Understanding Customers 104<br/><br/>2.4 Making Choices 120<br/><br/>2.5 Finding the Right Business Model 142<br/><br/>2.6 Designing in Established organizations 158<br/><br/>3. Test<br/><br/>3.1 What to Test 188<br/><br/>3.2 Testing Step-by-Step 196<br/><br/>3.3 Experiment library 214<br/><br/>3.4 Bringing it All Together 238<br/><br/>4. Evolve<br/><br/>4.1 Create Alignment 260<br/><br/>4.2 Measure & Monitor 262<br/><br/>4.3 Improve Relentlessly 264<br/><br/>4.4 Reinvent Yourself Constantly 266<br/><br/>4.5 Taobao: Reinventing (E-)Commerce 268<br/><br/>Glossary 276<br/><br/>Core Team 278<br/><br/>Prereaders 279<br/><br/>Bios 280<br/><br/>Index 282 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
DESCRIPTION<br/>The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist<br/><br/>Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.<br/><br/>Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.<br/><br/>Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.<br/><br/>In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Quality control |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Production management--Quality control |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer services--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Pigneur, Yves |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Bernarda, Greg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |