Marketing management: Indian cases (Record no. 348)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01894nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190905130600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190905b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587106 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Prachi |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: Indian cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Various Pages |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 319.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>• Explore marketing mix with MTR Foods<br/>• Understand customer value with India's e-commerce space and Flipkart<br/>• Delve into the world of Information System and data utilization with Starbucks and Amazon<br/>• Learn to leverage corporate trust and technology strength in the B2B market with Zicom<br/>• Comprehend marketer's challenges and complexities with Facebook's strategies in India and China<br/>• Mahindra & Mahindra explains consumer segmentation strategies<br/>• Kellogg's Corn Flakes shows the way to find market for a product<br/>• Fevicol demonstrates how to reinvent brand and sales<br/>• Oreo illustrates the advantages of effective integrated marketing communication<br/>• Comprehend digital marketing with Wonder Cement<br/>• Unilever shows the way to build brand and market with holistic marketing initiatives<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aggarwal, Ashita |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Majra, Hufrish |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Venkatesh, Shanthi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/05/2019 | Gratis Book | 3 | 658.8 GUP | 000142 | 10/13/2022 | 10/07/2022 | 1 | 319.00 | 09/05/2019 | Book | |||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/05/2019 | Gratis Book | 4 | 658.8 GUP | 000143 | 11/04/2024 | 10/23/2024 | 2 | 319.00 | 09/05/2019 | Book | 1 | ||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/23/2019 | Gratis Book | 2 | 658.8 GUP | 000761 | 04/30/2024 | 04/12/2024 | 3 | 319.00 | 10/23/2019 | Book |